A big part of spreading the good word about Holly Hall Supply Co. is social media so when a friend who works for Best Practice Media told me her company was sponsoring Social Media Week ATX in Austin, I was game.
The sold out conference was very informative and had great content. My favorite session was "DIY Public Relations for Bloggers and Content Creators" by Rebekah Epstein (@bekahepstein) of Fifteen Media (@FifteenMedia) but there were a lot of great sessions.
Here are a few of my key takeaways from the conference:
What's what. Advertising is telling your date how handsome you are. Marketing is telling your date how beautiful she is. PR is when someone else tells your date how handsome you are.
PR is earned. Unfortunately, you can't dictate the what, when or where of PR as media outlets (online, print, tv, radio, etc.) have their own priorities. Fortunately, getting to know what outlets are looking for helps you learn about what their customers are likely looking for as well.
Different strokes, different folks. It's okay to have different strategies for different platforms. Facebook users engaging with your brand may not have the same interests as your audience on Instagram.
Be you. In a sea of content, authenticity stands out. Consistently present your authentic self. Consistency is key.
- Be human. Adding a human touch to your social media presence helps you connect with your audience. A picture of a cup of joe conveys a message. A picture of a hand grabbing a cup of your favorite roast while getting your kids ready for the day conveys an emotion that (certain) people can resonate with.
To Best Practice Media and all of the presenters, thank you for all of your hard work.
To Social Media Week ATX, see you next year!